Twelve years ago, pearl ends of the earth there are many similar small shops, so now become a famous brand of pearls, but only one - Hairun pearls.
brand awareness and move faster
Sanya Hairun Jewelry Co., Ltd. Chairman Zhang Shizhong frankly, Hairun Pearl's success, in fact, the success of branding.
Hairun pearl ends of the earth started, an area of less than 50 square meters of pearl stores also are struggling to survive, relying on a few isolated individual doing business. By chance, Zhang Shizhong that the Navy is located in the East China Sea a nearly square meters of the first hostel canteens is idle to seek cooperation, is struggling out of the food stalls at the traditional sales model of Hairun pearls, immediately decided to cooperate with the idle converted into a dining area of nearly a thousand square meters of pearl showroom to sell from the low-to high-end sales transformation.
the same time ensuring the genuine, Hairun Pearl started development of new products, breaking the monotony of the pearl necklace was a single product, successfully developed a series of pearl jewelry, health products,mac cosmetics cake, cosmetics and so on.
Zhang Shizhong realize this success to the importance of the brand. September 2001, he began with the South China Sea Institute, Chinese Academy of joint investment, construction of the province's first set of pearls in scientific research, aquaculture demonstration, display and sales results in one of the major eco-tourism project science - Hainan Hairun Pearl Museum, which is currently one of the larger pearls Science Museum, has received dozens of foreign dignitaries.
2002 年 12 months, Hairun pearl counterparts in the province the first through the ISO9001 international quality management system certification, all aspects of establishing the strict quality control standards to ensure product quality.
with event branding
Run Pearl is perhaps the most successful local enterprises
2001 年 10 months, the New Silk Road Model Contest Final held in Sanya, the second time. After a year of observation, this event should feel Hairun Pearl is an excellent vehicle to enhance the brand, so the year became the first Pearl Hairun participate in the event of local enterprises, for the first time to fashion the image of the brand into the fashion circle.
the first successful attempt to Hairun Sanya Pearl has since become a major fashion event partners. November 2001, invited to attend the first China Hairun Pearl Film Forum movie more than 80 famous performing artists, writers, directors visited the Pearl Museum Hairun, made a high-quality
2003 年 12 months, the 53rd Miss World finals held in Sanya,mac make up brushes, which is the first time China held a worldwide contest. Hairun Pearl seize the opportunity once again to become the only designated contest pearl jewelry. Through more than 50 from around the world the wonderful interpretation of the beauty competition,
with excellent quality and good market reputation, first prize, in 2008 more access to the
is worth mentioning that in 2004,mac blush, well-known brand of China's jewelry industry, Looking at the world of brand development
on successful marketing and branding to promote the same time, as a business leader's Zhang Shizhong are clearly aware that, with the rapid development of tourism markets pearl industry in Hainan, to get further development,bobbi brown brushes, it must as soon as possible completion of travel products from ordinary regression to the jewelry. Pearl started out
Hairun Sanya, Hainan out of the past few years, foreign investment in Taiwan has opened nearly twenty stores (cabinet), many high-star hotel in Hainan, and large shopping centers to open a sales counter, achieve the goal of travel products to the jewelry from the transition, and China Gem Jewelry Association, the Association began to understand the world pearl pearl industry in Hainan.
the same time, the implementation of a series of reform measures, including the image of the company's VI, re-designed more stylish and international competitiveness of the brand logo. Since 2006, the Gemmological Association of China Hairun pearls was successfully held in Sanya, China's second Pearl Industry Development Forum and the new exhibition of pearl, pearl for domestic and foreign enterprises to build an influential and authoritative cooperation, communication, dialogue and show an interactive platform to promote China's pearl industry. Reporter Bai Bin
Source: Hainan Daily
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