CCTV advertising director of the Center

CCTV advertising director of the Center, said the cooperation of the CCTV advertising,mac brushes the biggest significance is a new mode of exploration.

major brand business Taobao Mall \At the same time, through the integration of the two major cross-media resources,mac makeup to monitor the activities of the big brands run effect, the small brand \Taobao side said the event allows participating merchants to achieve a 600% click growth, 60% sales growth.

Taobao Mall published data show that 31 days in the World Cup, more than 3,000 people concerned about the fans Taobao Mall Carnival, Taobao Mall has brought in 23.9 million yuan transaction. Taobao data cube data show that 31 days the World Cup, World Cup related products Taobao's transaction volume is 43.9 million yuan, more than a month before the turnover of 100 million,north face denali an increase of 44 times: one to sell 1.01 million soccer clothing , items sold 170,000 fans, hum Zula sold 120,000, sold 100,000 football, soccer shoes, sold 30,000.

vice president of Renmin University of China, said Yu Guoming, CCTV and Taobao this cooperation is not just a commercial success, its mode of cooperation in the revealed with a significant industry development trend of the times and innovation,blackhawks jerseys to our imagination, innovation and market value is enormous.
7 21, Taobao Mall announced its World Cup marketing, the latest data, in the June 11-July 12 to 31 days, 100 million more than the previous month's trading volume increased by 44 times , which swept South Africa's whining Zula to sell 120,000.

DoNews 7 月 21 news July 21, Taobao Mall announced its World Cup marketing, the latest data, in the June 11-July 12 to 31 days, compared with 100 million the previous month turnover increased by 44 times, which swept South Africa's whining Zula to sell 120,000.

Taobao Taobao Mall CFO and general manager, said Zhang Yong, during the World Cup in South Africa, Taobao Mall has generated about 45 million yuan trading related products, and CCTV co-marketing model of innovation, the brand, CCTV and Taobao Mall tripartite win.