Friday, January 14, 2011

Li Ning Company: clear corporate positioning

sports marketing is an important way of marketing to enhance brand awareness and acceptance mac brushes. But note that business development must be based on different stages of a clear position on their own, according to the orientation to plan the way of sports marketing.

Li Ning is now the first single from the development to a sports apparel sportswear,mac makeup sports shoes, sports equipment and other products of specialized sporting goods company. Li Ning Company in early stage of development needs were the first fired, so the beginning of Li Ning has chosen to sponsor the Asian Games and the Olympic Games and other major sports north face denali, because after all, the hearts of the Chinese people, the Olympics is the highest sports hall.

Sports marketing is a carrier of physical activities to promote their products and brands as a marketing campaign, is a means of marketing. Understanding of sports marketing, there are two: one is the marketing business blackhawks jerseys, the other is to sell enterprise products. Since this event is a activities, a bright spot.

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